We Created a Brand Spot that focuses on Acupoint® Massage, Impact Technology and Design of PR Soles.
CLIENT: PR Soles
SERVICES: A Troy Studio Production for :30 promotion featuring the Bondi Recovery Sneaker. Led Pre-Production, Production, and Post Production: creative direction, idea pitches, storyboarding, videography, motion controlled robotics, & staffing.
Click image above to watch :30 video
Acupoint Technology
PR SOLES® uses the science of massage to take comfort and recovery to a new level. With a design for every season, one common element is ACUPOINT® Technology in the soles of each shoe. This proprietary footbed triggers acupressure points signaling a healing response to the body, and it was our objective to focus on this unique design and make an energetic yet informative video showcasing this feature.
BEHIND THE SCENES
The videos above share some of the BTS footage from this shoot. This video was made with the help of our newest addition to our robot family at Troy Studio; introducing our Bolt Mini Model Mover. When the miniature mechanical arm is paired with our original Bolt, it allows us to move products, lights, and cameras in perfect programmable harmony.
THE CREW:
Troy Studio: Production Company
Marshall Troy: Director
Julia Troy: Creative Director / Producer
Ben Machado: Post-Production Motion Graphics
Josh Treadaway: Bolt Operator
Savva Svet: Editor
Client: PR Soles